Be Residences launches their new normal campaign entitled "Better Normal" This corporate video proudly presents top of the line, yet creative, new normal practices of Be Residences.
Directions/Notes from the Client
- Emphasis on the New Normal Safety Practices
- Showcase the in-house pre-pandemic safety facilities, "We have always been ready"
- Should encourage clients to be back and guarantee how safe we are
- Vibrant Look and Feel, Corporate yet Fresh
- This is also their official Brand AVP for 2020
- Must be authentic to actual practices
- Highlight the Aesthetics of the Penthouse and the Show Suite
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